real-time insight into user behaviour in 2010!
Posted by Anna on 06/03/2010I listened in on a webinar last week, Gaining Real-time Online Consumer Insight by Rebecca Michael from Google UK. She went through some tools and ways that you can gain insight into real-time user behaviour. There was one tool that stood out for me, Google Insights for search. The main reason I think its cool is because it’s so versatile. It can highlight what the most searched for terms are on Google, as well as what phrases are increasing in popularity. You can also gain specific insight into the behaviour of online users who are searching for terms relevant to brands and products in your industry. Here are three great ways Insights could help inform your current marketing strategy.... Read More
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Whistle and Reward Theory
Posted by Anna on Sun, February 21st, 2010Have you ever been in that situation where no matter how many times or how simply you explain what the project plan is, your client just won’t get it! It’s a real bang your head against the desk situation and although you may be tempted to laugh (or c... Read More
Welcome to Little Cherry Farm
Posted by Anna on Thu, February 18th, 2010Littlecherryfarm.com is my digital patch to ripen ideas on all aspects of running online digital projects, to post juicy tips for marketing and promoting your digital presence, and to grow new thinking from the interaction that will hopef... Read More